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Direct Tax
Trophy assets are evolving from personal indulgences to structured investments, prompting family offices to prioritise tax efficiency, governance discipline, and cross-border compliance
May 21, 2026
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  • A collaborative approach from taxpayers and officials has seen a growth in the popularity of unilateral advance pricing arrangements in New Zealand, explain Mark Loveday and Tanmoy Chakrabarti of Ernst & Young.
  • It is uniformly accepted that transfer pricing in India is becoming more and more complex. The tax authorities often take stands on transfer pricing treatment, especially of marketing intangibles, that are diverse and aggressive when compared to the rest of the world. Rohan Shah, Ajit Tolani and Ashish Bhatnagar of Economic Laws Practice discuss some of the recent rulings on marketing intangibles from India and the best practice approaches that taxpayers can adopt to avoid scrutiny.
  • India, with its increasingly popular service industry is finding the subject of intangible assets ever more difficult to tackle. Indian specialists are involved in the UN’s transfer pricing project for developing countries with specific arguments on location savings and bargaining power, though the government has said it will not provide specific guidelines at this stage and intends to wait upon the results of the OECD’s project on the transfer pricing aspects of intangibles. Sophie Ashley looks at the issue of bargaining power in India and what it means in the debate on intangible assets.

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