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Direct Tax
Trophy assets are evolving from personal indulgences to structured investments, prompting family offices to prioritise tax efficiency, governance discipline, and cross-border compliance
May 21, 2026
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  • It is uniformly accepted that transfer pricing in India is becoming more and more complex. The tax authorities often take stands on transfer pricing treatment, especially of marketing intangibles, that are diverse and aggressive when compared to the rest of the world. Rohan Shah, Ajit Tolani and Ashish Bhatnagar of Economic Laws Practice discuss some of the recent rulings on marketing intangibles from India and the best practice approaches that taxpayers can adopt to avoid scrutiny.
  • India’s positive list to determine which services are taxable is outdated, overly complex and in need of reform and companies are cautiously looking forward to the planned introduction of a negative list of services. Salman Shaheen looks at the ways in which the change will make life easier for taxpayers and finds out if there will be any pitfalls.
  • In the fourth in a regular series, Gautam Mehra and Nehal Sampat of PwC highlight the key challenges taxpayers face in key Indian industries. In this issue, the authors analyse the tax hurdles and opportunities in the private equity sector.

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