Internationally coordinated efforts to update taxation rules have never been stronger. With these changes come new challenges for taxpayers. Brian Tully, vice president and head of ONESOURCE Transfer Pricing for the Tax & Accounting business of Thomson Reuters, explains why embracing transparency and technology will stand taxpayers in good stead for future reforms.
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ITR sat down for a pre-event interview with Tim Zech, WTS Germany, and Jeff Soar, WTS UK, keynote speaker at next week’s ITR AI in Tax Forum 2026 in London
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