Getting ahead of the next transfer pricing challenge

International Tax Review is part of Legal Benchmarking Limited, 1-2 Paris Garden, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Getting ahead of the next transfer pricing challenge

editorial.jpg

In collaboration with experts from Deloitte, ITR brings you exclusive insight into how transfer pricing (TP) controversy is evolving as global businesses go through a transformative phase in 2020.

The guide arrives at a pivotal moment as multinationals juggle challenges thrown at them by trade frictions and increasing regulations, amid widespread economic disruption.

The idea of settling into a 'new normal' following the COVID-19 pandemic has forced tax authorities and taxpayers to respond. A number of industries are expecting additional scrutiny and detailed documentation requests to become the norm in the coming years. Businesses also fear that the application of the arm's-length principle could be altered as governments ramp up efforts to yield tax revenues.

In spite of the challenges, innovation and product development among TP professionals is at an all-time high. The use of data analytics has spearheaded efficiency when it has come to audits, while, with the help of fine-tuning, the number of mutual agreement procedures in the EU are on the rise. In Latin America, advance pricing agreements are being promoted and will subsequently raise the confidence of investors in the region.

Meanwhile, the OECD continues to lead multilateral efforts to address problematic themes such as the retrospective application of guidelines and the regulations surrounding financial transactions.

As demands and queries progressively become international, global TP controversy frameworks have strengthened. China, India and South Korea have reinforced their models over the past decade by adopting best practices, while a number of developing economies in Asia and Africa continue the process of formalisation. Four key cases from the recent past: Adecco (Denmark), Cameco (Canada), Glencore (Australia), and Philips (France), have also helped invigorate guidelines.

Across the globe, Deloitte's TP controversy teams are well placed to assist companies through their particular challenges. We hope that you enjoy reading the practical insights explored in the third edition of our Transfer Pricing: Controversy guide.

Click here to read the entire 2020 Deloitte/ITR Transfer Pricing Controversy guide

more across site & shared bottom lb ros

More from across our site

Exclusive ITR data emphasises that DEI does not affect in-house buying decisions – and it’s nothing to do with the US president
The firms made senior hires in Los Angeles and Cleveland respectively; in other news, South Korea reported an 11% rise in tax income, fuelled by a corporation tax boom
The ‘deeply flawed’ report is attempting to derail UN tax convention debates, the Tax Justice Network’s CEO said
Salim Rahim, a TP specialist, had been a partner at Baker McKenzie since 2010
While the manual should be consulted for any questions around MAPs, the OECD’s Sriram Govind also emphasised that the guidance is ‘not a political commitment’
The landmark Indian Supreme Court judgment redefines GAAR, JAAR and treaty safeguards, rejects protections for indirect transfers and tightens conditions for Mauritius‑based investors claiming DTAA relief
The expansion introduces ‘business-level digital capabilities’ for tax professionals, the US tax agency said
As tax teams face pressure from complex rules and manual processes, adopting clear ownership, clean data and adaptable technology is essential, writes Russell Gammon, chief innovation officer at Tax Systems
Partners want to join Ryan because it’s a disruptor firm, truly global and less bureaucratic, Tom Shave told ITR
If Trump continues to poke the world’s ‘middle powers’ with a stick, he shouldn’t be surprised when they retaliate
Gift this article