Starbucks has gone to great pains to boost its corporate social responsibility (CSR) credentials by trumpeting fair trade products and environmentally sustainable practices, but after a scandal over the amount of tax it pays in the UK sullied its reputation, other companies may look to avoid its mistake by placing tax at the heart of their CSR agendas.
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Two months since EU political agreement on pillar two and few member states have made progress on new national laws, but the arrival of OECD technical guidance should quicken the pace. Ralph Cunningham reports.