Austria

International Tax Review is part of Legal Benchmarking Limited, 1-2 Paris Garden, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Austria

Herbert Greinecker

greinecker-herbert.jpg

Partner and Head of the Austrian transfer pricing team

PwC Austria

Vienna

+43 1 50188 3300

herbert.greinecker@pwc.com

www.pwc.com/taxcontroversy

Languages: German, English

Bar admissions: Certified Public Accountant and Tax Adviser

Biography

Herbert joined the firm in 1985 and has more than 30 years of professional experience in advising domestic and multinational enterprises in national and international legal and tax matters.

Recent matter highlights

Herbert has been involved in numerous transfer pricing projects covering tax planning, transfer of functions (value chain transformation) and transfer pricing documentation aspects. He serves a large number of subsidiaries of international corporations in Austria as well as Austria-based multinational clients. He has intense tax audit experience, mostly on TP matters, and assisted clients in obtaining advance rulings, as well as negotiating advance pricing agreements.

Practice areas

Business model optimisation, Economic modelling, Policy design, IP management, Cross-border project management, APAs, Value chains, Audit defence, Audit support, Dispute resolution, MAPs/ADRs, Controversy management, Transfer pricing

Association memberships

Member of the tax experts board of the Austrian Chamber of Accountants and several working groups thereof.

Member of the Austrian branch of the International Fiscal Association

Academic qualifications

MBA, Vienna University of Economics

Doctorate, University of Vienna

pwc-110.jpg

Franz Althuber

DLA Piper

Imke Gerdes

Baker McKenzie

Herbert Greinecker

PwC

Bernhard Groehs

Deloitte

Gabriele Hackl

Hackl & Co

Johannes Kautz

DLA Piper

Michael Kotschnigg

Kotschnigg

Alexander Lang

Deloitte

Roman Leitner

LeitnerLeitner

Gerhard Ortlieb

Hackl & Co

Barbara Polster

KPMG

Orlin Radinsky

Brauneis Klauser Prändl

Robert Rzeszut

Deloitte

Niklas Schmidt

Wolf Theiss

Claus Staringer

Freshfields Bruckhaus Deringer

Andreas Stefaner

EY

Benjamin Twardosz

Twardosz Treuhand

more across site & shared bottom lb ros

More from across our site

Rishi Joshi, of the Institute of Chartered Accountants of India, warns of potential judicial overreach as assets are recharacterised to bypass a legislative exclusion
Only 2% of in-house survey respondents said they were ‘heavy’ users of AI for TP, Aibidia’s report also found
There was a ‘deeply embedded culture within PwC that routinely disregarded formal confidentiality obligations,’ the chairman of Australia’s Tax Practitioners Board said
Jennifer Best was most recently the acting commissioner of the IRS’s large business and international division
Section 899’s exclusion from the One Big Beautiful Bill does not mean it has been nipped in the bud, Aruna Kalyanam also tells ITR
Thanks to operational slickness and sheer force of will, A&M Tax will continue hoovering up talent across the globe
Setu Kamal became the first practising barrister to be added to the UK’s tax avoidance promoter list; in other news, UHY expanded its network in Canada
US President Donald Trump’s tariffs may get thrown out by courts in the future and taxpayers should already be planning for that possibility, BDO’s Dustin Stamper tells ITR
Awards
ITR is delighted to reveal the first shortlisted nominees for the Middle East Tax Awards
The firm has appointed Deloitte’s former tax leader for Thailand to lead the new operation, which builds on considerable Asian investment in recent months
Gift this article