Austria

International Tax Review is part of Legal Benchmarking Limited, 1-2 Paris Garden, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement


Austria

Herbert Greinecker

greinecker-herbert.jpg

Partner and Head of the Austrian transfer pricing team

PwC Austria

Vienna

+43 1 50188 3300

herbert.greinecker@pwc.com

www.pwc.com/taxcontroversy

Languages: German, English

Bar admissions: Certified Public Accountant and Tax Adviser

Biography

Herbert joined the firm in 1985 and has more than 30 years of professional experience in advising domestic and multinational enterprises in national and international legal and tax matters.

Recent matter highlights

Herbert has been involved in numerous transfer pricing projects covering tax planning, transfer of functions (value chain transformation) and transfer pricing documentation aspects. He serves a large number of subsidiaries of international corporations in Austria as well as Austria-based multinational clients. He has intense tax audit experience, mostly on TP matters, and assisted clients in obtaining advance rulings, as well as negotiating advance pricing agreements.

Practice areas

Business model optimisation, Economic modelling, Policy design, IP management, Cross-border project management, APAs, Value chains, Audit defence, Audit support, Dispute resolution, MAPs/ADRs, Controversy management, Transfer pricing

Association memberships

Member of the tax experts board of the Austrian Chamber of Accountants and several working groups thereof.

Member of the Austrian branch of the International Fiscal Association

Academic qualifications

MBA, Vienna University of Economics

Doctorate, University of Vienna

pwc-110.jpg

Franz Althuber

DLA Piper

Imke Gerdes

Baker McKenzie

Herbert Greinecker

PwC

Bernhard Groehs

Deloitte

Gabriele Hackl

Hackl & Co

Johannes Kautz

DLA Piper

Michael Kotschnigg

Kotschnigg

Alexander Lang

Deloitte

Roman Leitner

LeitnerLeitner

Gerhard Ortlieb

Hackl & Co

Barbara Polster

KPMG

Orlin Radinsky

Brauneis Klauser Prändl

Robert Rzeszut

Deloitte

Niklas Schmidt

Wolf Theiss

Claus Staringer

Freshfields Bruckhaus Deringer

Andreas Stefaner

EY

Benjamin Twardosz

Twardosz Treuhand

more across site & shared bottom lb ros

More from across our site

Around 450 client-facing roles are due to be axed next week, it has been reported
The OECD may be making a mistake if a 2029 review is intended to outlast Trump in the hope of more favourable treatment from the US Democrats
Nexdigm has invested in Singapore-based infer360, a TP intelligence product designed by ex-PwC partners
Awards
ITR is delighted to reveal all the shortlisted nominees for the 2026 Americas Tax Awards
Despite initial hopes that the reporting obligation had been suspended, compliance challenges brought by Brazil’s indirect tax reform are very much a reality
As tax authorities embrace AI and governments weigh pillar two reforms, Latin America is developing a more connected and internationally focused tax agenda
Advisers with pre-existing corporation tax or self-assessment accounts must now register or risk enforcement action from HMRC
India's tax authorities are increasingly scrutinising the rationale behind cross-border structures
Sharmila Sanmugam's move from industry to WTS UK offers an early glimpse into how the fledgling firm hopes to compete with larger rivals
Historical claims involving KPMG Australia's tax practice have surfaced as the firm battles a separate parliamentary inquiry into its handling of whistleblowers
Gift this article