Austria

International Tax Review is part of Legal Benchmarking Limited, 1-2 Paris Garden, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Austria

Herbert Greinecker

greinecker-herbert.jpg

Partner and Head of the Austrian transfer pricing team

PwC Austria

Vienna

+43 1 50188 3300

herbert.greinecker@pwc.com

www.pwc.com/taxcontroversy

Languages: German, English

Bar admissions: Certified Public Accountant and Tax Adviser

Biography

Herbert joined the firm in 1985 and has more than 30 years of professional experience in advising domestic and multinational enterprises in national and international legal and tax matters.

Recent matter highlights

Herbert has been involved in numerous transfer pricing projects covering tax planning, transfer of functions (value chain transformation) and transfer pricing documentation aspects. He serves a large number of subsidiaries of international corporations in Austria as well as Austria-based multinational clients. He has intense tax audit experience, mostly on TP matters, and assisted clients in obtaining advance rulings, as well as negotiating advance pricing agreements.

Practice areas

Business model optimisation, Economic modelling, Policy design, IP management, Cross-border project management, APAs, Value chains, Audit defence, Audit support, Dispute resolution, MAPs/ADRs, Controversy management, Transfer pricing

Association memberships

Member of the tax experts board of the Austrian Chamber of Accountants and several working groups thereof.

Member of the Austrian branch of the International Fiscal Association

Academic qualifications

MBA, Vienna University of Economics

Doctorate, University of Vienna

pwc-110.jpg

Franz Althuber

DLA Piper

Imke Gerdes

Baker McKenzie

Herbert Greinecker

PwC

Bernhard Groehs

Deloitte

Gabriele Hackl

Hackl & Co

Johannes Kautz

DLA Piper

Michael Kotschnigg

Kotschnigg

Alexander Lang

Deloitte

Roman Leitner

LeitnerLeitner

Gerhard Ortlieb

Hackl & Co

Barbara Polster

KPMG

Orlin Radinsky

Brauneis Klauser Prändl

Robert Rzeszut

Deloitte

Niklas Schmidt

Wolf Theiss

Claus Staringer

Freshfields Bruckhaus Deringer

Andreas Stefaner

EY

Benjamin Twardosz

Twardosz Treuhand

more across site & shared bottom lb ros

More from across our site

Canadian Prime Minister Mark Carney and US President Donald Trump have agreed that the countries will look to conclude a deal by July 21, 2025
The firm’s lack of transparency regarding its tax leaks scandal should see the ban extended beyond June 30, senators Deborah O’Neill and Barbara Pocock tell ITR
Despite posing significant administrative hurdles, digital services taxes remain ‘the best way forward’ for emerging economies, says Neil Kelley, COO of Ascoria
A ‘joint understanding’ among G7 countries that ‘defends American interests’ is set to be announced, Scott Bessent claimed
The ‘big four’ firm’s inaugural annual report unveiled a sharp drop in profits for 2024; in other news, Baker McKenzie and Perkins Coie expanded their US tax benches
Representatives from the two countries focused on TP as they met this week to evaluate progress under a previously signed agreement – it is understood
The UK accountancy firm’s transfer pricing lead tells ITR about his expat lifestyle, taking risks, and what makes tax cool
Dolphin Drilling intends to discuss the final liability amount and manner of settlement with HM Revenue and Customs
Winning the case against the 20% VAT imposition was always going to be an uphill challenge for the claimants, UK tax advisers argue
A ‘paradigm shift’ in Chile’s tax enforcement requires compliance architecture built on proactive governance, strategic documentation and active monitoring of judicial developments
Gift this article