Austria

International Tax Review is part of Legal Benchmarking Limited, 1-2 Paris Garden, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement


Austria

Herbert Greinecker

greinecker-herbert.jpg

Partner and Head of the Austrian transfer pricing team

PwC Austria

Vienna

+43 1 50188 3300

herbert.greinecker@pwc.com

www.pwc.com/taxcontroversy

Languages: German, English

Bar admissions: Certified Public Accountant and Tax Adviser

Biography

Herbert joined the firm in 1985 and has more than 30 years of professional experience in advising domestic and multinational enterprises in national and international legal and tax matters.

Recent matter highlights

Herbert has been involved in numerous transfer pricing projects covering tax planning, transfer of functions (value chain transformation) and transfer pricing documentation aspects. He serves a large number of subsidiaries of international corporations in Austria as well as Austria-based multinational clients. He has intense tax audit experience, mostly on TP matters, and assisted clients in obtaining advance rulings, as well as negotiating advance pricing agreements.

Practice areas

Business model optimisation, Economic modelling, Policy design, IP management, Cross-border project management, APAs, Value chains, Audit defence, Audit support, Dispute resolution, MAPs/ADRs, Controversy management, Transfer pricing

Association memberships

Member of the tax experts board of the Austrian Chamber of Accountants and several working groups thereof.

Member of the Austrian branch of the International Fiscal Association

Academic qualifications

MBA, Vienna University of Economics

Doctorate, University of Vienna

pwc-110.jpg

Franz Althuber

DLA Piper

Imke Gerdes

Baker McKenzie

Herbert Greinecker

PwC

Bernhard Groehs

Deloitte

Gabriele Hackl

Hackl & Co

Johannes Kautz

DLA Piper

Michael Kotschnigg

Kotschnigg

Alexander Lang

Deloitte

Roman Leitner

LeitnerLeitner

Gerhard Ortlieb

Hackl & Co

Barbara Polster

KPMG

Orlin Radinsky

Brauneis Klauser Prändl

Robert Rzeszut

Deloitte

Niklas Schmidt

Wolf Theiss

Claus Staringer

Freshfields Bruckhaus Deringer

Andreas Stefaner

EY

Benjamin Twardosz

Twardosz Treuhand

more across site & shared bottom lb ros

More from across our site

Clients care more about considered counsel than rapid media-friendly soundbites, says Matthew Gilleard, associate director at Infinite
It was also a memorable night for Galicia, KPMG, Skadden and Pinheiro Neto, all of which scooped major awards at a gala ceremony in New York
The former Deloitte UK CEO earned a 45% raise in a year when 1,000 staff reportedly lost their jobs – and the pay gap is only getting bigger
In a seminal development for big law, the 95-year-old firm is set to cease operations after a series of high-profile partner departures
UK Chancellor John Healey extended a VAT cut, suspended tariffs, increased a bank surcharge and vowed to increase funding for HMRC
Kristine Riisberg warned that TP decisions can determine top-up tax exposure under pillar two, while global consensus over the rules remains unsettled
Both Germany’s NIS2 and the EU AI Act now determine whether a tax function can meet its obligations – and both can make management personally accountable
Originators, loan purchasers and securitisation vehicles may need to revisit servicing agreements and pricing after a key judgment narrowed the VAT credit management exemption
Opening doors for existing talent within Baker McKenzie and a desire for enhanced legal capabilities informed Ricardo Perera’s switch from KPMG
Boaz Goren’s move to the upstart PE-backed firm takes the number of senior UK tax professionals who have left EY this year to 13
Gift this article