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Astrid Pieron is a partner with more than 30 years of
tax experience, which includes 25-plus years of focus
on international taxation.
Astrid launched the Mayer Brown European Transfer
Pricing Centre (ETPC) in 2008, which is part of the
firm's global transfer pricing practice covering US,
Asia and Europe.
As head of the ETPC, Astrid counsels on the
transactional aspects of transfer pricing, such as
structuring European transfer pricing policy for
European groups or US groups operating in Europe. Her
related work involves advising on tax aspects of
changes in business models as well as on the fiscal
optimisation of financial vehicles within multinational
enterprises (such as captive insurance companies,
treasury centres and investment funds). She also
assists clients in deploying transfer pricing
documentation that conforms with EU guidelines.
Astrid has also a substantial background in tax
controversy matters, including assistance with tax
litigation and negotiation of rulings with the tax
authorities in Belgium and Luxembourg. Her experience
in transfer pricing controversy includes examination,
appeals and advanced pricing agreements.
At the policy level, Astrid has been closely
involved in the OECD intangibles scoping project (for
example, submitting comments, and presenting the matter
to Working Party No 6), focusing on post-tax/pre-tax
valuation issues and the need for reliable but balanced
benchmarking to support transfer pricing
considerations. She is also involved with the World
Customs Organisation (WCO) providing input on
convergence efforts between Customs valuation and
transfer pricing. Astrid spoke on those aspects at the
Open Day for Trade organised in June 2011 by WCO.
Before joining Mayer Brown's Brussels office in
2007, Astrid practised in Brussels and Luxembourg with
two of the world's leading tax and accounting firms:
Deloitte (2002 to 2006) and Arthur Andersen (1981 to
2002). Reflecting her multinational practice, she is
fluent in French, Dutch and English.