ITR Award Winner Series: Péter Király, DLA Piper Hungary

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ITR Award Winner Series: Péter Király, DLA Piper Hungary

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Clients are facing increased TP audit scrutiny in Hungary. DLA Piper Hungary is therefore using AI and advanced analytics to augment its advice, the firm’s head of TP says

Welcome to the latest instalment of the ITR Award Winner Series, where we delve into the stories behind some of our headline winners from the 2025 ITR Awards.

In this edition, we speak to Péter Király, head of transfer pricing (TP) at DLA Piper Hungary, after the firm won the Hungarian Transfer Pricing and Indirect Tax Law Firm of the Year awards for 2025.

What does it mean for you and the firm to win these awards?

Winning the Transfer Pricing Law Firm of the Year and the Indirect Tax Law Firm of the Year in Hungary for the second consecutive year is a significant recognition of our continued excellence in the field.

It demonstrates that both clients and the market consistently trust our expertise in taxation matters. These awards also reflect the outstanding work of our team, whose professionalism and dedication enable us to deliver real value to our clients in Hungary.

What makes DLA Piper Hungary stand out from the crowd?

We have one of the strongest and most committed tax practices in the Hungarian market. Our experts combine deep technical knowledge with a pragmatic, solution-oriented mindset to deliver high-profile tax services tailored to our clients’ business needs.

How do you ensure exceptional client service?

We believe exceptional service begins with a deep understanding of our clients’ business and the ability to anticipate their needs in an increasingly complex regulatory environment.

We maintain a highly skilled tax practice to ensure our clients receive high-quality, tailor-made solutions delivered efficiently and reliably.

What are some of the most interesting/exciting developments currently happening in your market?

TP has become a highly prominent topic in Hungary, driven by a growing number of tax audits and increased scrutiny from the authorities. Clients are facing greater complexity in compliance, controversy, and regulatory changes, which creates a strong demand for strategic, high-quality tax support.

Our team is actively exploring innovative solutions – including the use of AI and advanced analytics – to enhance efficiency while maintaining the high standard of our services.

What does the future hold for DLA Piper Hungary?

We aim to further strengthen our position as a trusted adviser to clients facing complex TP and tax challenges in Hungary. We are investing in talent, innovation and new capabilities to deliver even greater value through a fully integrated approach across legal, tax and business advisory services.

With our unique mix of economists and lawyers, deep technical knowledge and strong client focus, we are confident that the future holds further growth and continued recognition for our practice.

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