ITR Global Tax 50 2022: Bruna Futuro
Director and head of international tax for Meta Latin America
Meta, formerly known as Facebook, has come in for considerable criticism from regulators and tax authorities worldwide. Antitrust and tax administrations on both sides of the Atlantic appear to have their sights firmly set on big tech firms, including Meta.
Tax justice and the OECD’s two-pillar solution will likely dominate headlines in the foreseeable future. Advice from lawyers and tax practitioners like Futuro, particularly on transfer pricing (TP) matters, could set the trend for how other big tech companies arrange their tax affairs in the region.
Futuro was the first tax professional of Meta in Latin America, responsible for building the structure of the company’s operations in the region.
She manages all international tax and TP matters associated with Meta’s business, including new product initiatives and infrastructure in Latin America. Her team monitors, influences and works on all the new tax initiatives proposed by Latin American governments such as remote selling, digital tax and digital permanent establishment.
Futuro actively engages regional governments to influence the proper application of OECD guidelines, while helping to educate tax administrations about international tax matters applicable to the digital economy.