ITR Global Tax 50 2022: Bruna Futuro
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ITR Global Tax 50 2022: Bruna Futuro

Director and head of international tax for Meta Latin America

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Meta, formerly known as Facebook, has come in for considerable criticism from regulators and tax authorities worldwide. Antitrust and tax administrations on both sides of the Atlantic appear to have their sights firmly set on big tech firms, including Meta.

Tax justice and the OECD’s two-pillar solution will likely dominate headlines in the foreseeable future. Advice from lawyers and tax practitioners like Futuro, particularly on transfer pricing (TP) matters, could set the trend for how other big tech companies arrange their tax affairs in the region.

Futuro was the first tax professional of Meta in Latin America, responsible for building the structure of the company’s operations in the region.

She manages all international tax and TP matters associated with Meta’s business, including new product initiatives and infrastructure in Latin America. Her team monitors, influences and works on all the new tax initiatives proposed by Latin American governments such as remote selling, digital tax and digital permanent establishment.

Futuro actively engages regional governments to influence the proper application of OECD guidelines, while helping to educate tax administrations about international tax matters applicable to the digital economy.

Global Tax 50 2022

Breaking down the entire 50 individually according to the impact they made would require too granular an approach. Each entry is in alphabetical order as part of categories, i.e. individuals, to make it simpler to navigate.

Industry figures
Tax authorities
Public officials
Noteworthy individuals
Vice president of global transfer pricing and tax disputes, Johnson & Johnson
Chair of tax policy group, BusinessEurope
Director and head of international tax for Meta Latin America
Head of transfer pricing, AstraZeneca
Executive vice president of global tax and treasury, Unilever
Global head of tax, Siemens
Chair of the taxation committee, USCIB
Chair of the tax committee at BIAC
Commissioner of the Canada Revenue Agency
Commissioner of SARS
Minister of Revenue, New Zealand
Former IRS commissioner
Commissioner of the State Tax Administration
Executive secretary of ATAF
Director of direct taxation, coordination, economic analysis and evaluation, European Commission
Minister of finance, budget and national planning, Nigeria
US president
Departing president of Brazil
Secretariat of the economy, Mexico
Acting Head of the Tax Policy and Statistics Division, OECD
Co-chairs of the UN Committee of Experts on International Cooperation in Tax Matters (UN Tax Committee)
Commissioner for the economy, European Commission
Minister of finance, Indonesia
Head of TIWB secretariat
Prime minister of Japan
US senators
Director-general of the Public Debt Management Office, Thai Ministry of Finance
Chair of the House Ways & Means Committee
Director of the OECD’s Centre for Tax Policy and Administration
Head of the GloBE unit, OECD
President of Colombia
Acting deputy director of the Centre for Tax Policy and Administration, OECD
Former director of the Centre for Tax Policy and Administration, OECD
Lord of Kingswood, UK
Minister of finance and corporate affairs, India
UK prime minister and chancellor of the exchequer
Chair of the Senate Finance Committee
Secretary of the US Treasury
CEO and global chairman, EY
Tax attorney, blogger and podcaster, Taxgirl
Former Uber lobbyist
Director of Tax Research UK
Director of Tax Policy Associates
CEO of Opportunity Green
Chief executive of Tax Justice Network
Acting director of TaxWatch
Former responsible tax lead at PIRC
Chief executive of Fair Tax Foundation
Director of the ICIJ
Principal analyst for CICTAR
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