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Gloria Guevara is a transfer pricing partner for Deloitte Peru and Colombia. Gloria has more than 14 years of experience with Deloitte, during which she has advised multinational companies and key local groups operating in diverse industries such as: mining, oil and gas, energy, manufacturing, pharmaceutical, consumer business and telecommunications, media and technology (TMT), among others.
Gloria has extensive experience advising her clients on strategic planning design and transfer pricing policies. She has actively participated in high level complexity transfer pricing issues (valuation of intangibles, valuation of mining properties, damages valuation, among others), as well as diverse audit defences regarding this field.
She is currently advising and representing one of Deloitte's main clients for the negotiation of an advance pricing agreement (APA) with the National Tax Administration (set to be the first one to be signed in the country).
Her experience includes advising strategic clients from the mining, consumer business and TMT industries on audit defense, transfer pricing planning for shared service centers and intangible valuation for high level complexity operations related to business restructuring.
Gloria is also the TMT industry leader at Deloitte Peru. In this role, she is responsible for coordinating and promoting all the services that the firm can offer to the TMT current and potential clients throughout the different business lines.
In 2016, Gloria graduated with a Master of Business Administration degree from the Adolfo Ibáñez University. This is in addition to her degree in economics from the Pontifical Catholic University of Peru, where she graduated holding the highest score of the graduation class.
Gloria is a regular speaker at transfer pricing seminars at different renowned universities, at training sessions organised by the National Tax Administration, and at tax related events organized by different tax organisations and chambers in the country. She is also a speaker at various international seminars on transfer pricing and tax issues organised by Deloitte in Latin America.
Gloria has written various articles on transfer pricing. She co-authored the article "Transfer Pricing as a Control Tool for the Tax Recovery: certain limitations in the market value determination", published by the International Fiscal Association (IFA) Peruvian Group and presented at IFA's IX National Taxation Seminar.