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Herbert Greinecker


Partner and Head of the Austrian transfer pricing team

PwC Austria


+43 1 50188 3300

Languages: German, English

Bar admissions: Certified Public Accountant and Tax Adviser


Herbert joined the firm in 1985 and has more than 30 years of professional experience in advising domestic and multinational enterprises in national and international legal and tax matters.

Recent matter highlights

Herbert has been involved in numerous transfer pricing projects covering tax planning, transfer of functions (value chain transformation) and transfer pricing documentation aspects. He serves a large number of subsidiaries of international corporations in Austria as well as Austria-based multinational clients. He has intense tax audit experience, mostly on TP matters, and assisted clients in obtaining advance rulings, as well as negotiating advance pricing agreements.

Practice areas

Business model optimisation, Economic modelling, Policy design, IP management, Cross-border project management, APAs, Value chains, Audit defence, Audit support, Dispute resolution, MAPs/ADRs, Controversy management, Transfer pricing

Association memberships

Member of the tax experts board of the Austrian Chamber of Accountants and several working groups thereof.

Member of the Austrian branch of the International Fiscal Association

Academic qualifications

MBA, Vienna University of Economics

Doctorate, University of Vienna


Franz Althuber

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Imke Gerdes

Baker McKenzie

Herbert Greinecker


Bernhard Groehs


Gabriele Hackl

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Johannes Kautz

DLA Piper

Michael Kotschnigg


Alexander Lang


Roman Leitner


Gerhard Ortlieb

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Barbara Polster


Orlin Radinsky

Brauneis Klauser Prändl

Robert Rzeszut


Niklas Schmidt

Wolf Theiss

Claus Staringer

Freshfields Bruckhaus Deringer

Andreas Stefaner


Benjamin Twardosz

Twardosz Treuhand

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