Welcome to the latest instalment of the ITR Award Winner Series, where we delve into the stories behind some of our headline winners from the 2025 ITR Awards.
In this edition, we speak to Shannon Smit, founder of 2025’s ITR Australian Transfer Pricing Firm of the Year, Transfer Pricing Solutions.
1. What does it mean for you and the firm to win this award?
This award is a powerful acknowledgment of the depth, rigour, and innovation we bring to transfer pricing (TP). It reflects the trust our global clients place in us and the value of our director-led, cost-effective model.
For a boutique firm to be recognised among global giants confirms that practical, world-class advice doesn’t have to come from the ‘big four’ – it can come from a team that truly listens, simplifies complexity, and delivers with precision.
2. What makes Transfer Pricing Solutions stand out from the crowd?
We blend high-calibre expertise – much of it drawn from ‘big four’ experience – with a uniquely agile, client-first mindset. We don’t just advise; we solve.
From defending A$1.1 billion (US$720 million) in related-party transactions under Australian Taxation Office review to navigating audits in China, Indonesia, and beyond, our approach is always tailored, proactive, and pragmatic.
Clients often tell us we bring clarity where others brought confusion, and consistency where they had turnover.
3. How do you ensure exceptional client service?
We lead with listening. Our engagements are director-led, which means clients work directly with senior specialists who understand the stakes, the nuance, and the urgency.
We prioritise fast turnarounds, clear communication, and continuity – no handoffs, no repeated onboarding. Whether it’s a multibillion-dollar infrastructure group or a fast-scaling digital asset manager, our service is grounded in technical strength, commercial awareness, and mutual trust.
4. What are some of the most interesting developments currently happening in your market?
Global tax reform is accelerating, from the implementation of pillar two to new thin capitalisation and hybrid mismatch rules. At the same time, tax authorities are increasing their audit sophistication, especially in developing markets.
These shifts demand not just compliance, but foresight. We're helping clients interpret new regulations in real time, and we've even contributed formal feedback to shape Australia’s evolving guidance, because navigating complexity is only part of the job. Influencing it is the next step.
5. What does the future hold for Transfer Pricing Solutions?
We're expanding, both geographically and digitally. With growing footprints in Asia and the Middle East, and continued investment in people and process innovation, we’re positioning Transfer Pricing Solutions to be the preferred partner for multinationals navigating cross-border growth.
Our goal remains simple: to simplify TP, drive value, and give clients confidence no matter how complex their landscape becomes.
