Tax Insights: Vertex discusses how to manage tax in an omnichannel retail environment

International Tax Review is part of Legal Benchmarking Limited, 1-2 Paris Garden, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement


Tax Insights: Vertex discusses how to manage tax in an omnichannel retail environment

Sponsored by

sponsored-firm-vertex-logo.png
pete-olanday-630x570.jpg

Peter Olanday, director of consulting for vertical solutions at Vertex, talks to Alice Jones about using edge computing to manage real-time tax calculation as omnichannel shopping becomes increasingly common.

 

 In this edition of ITR’s Tax Insights podcast, Commercial Editor Alice Jones is joined by Peter Olanday from Vertex to discuss the effect of the COVID-19 pandemic on the retail landscape, and how this in turn has affected what tax teams need. As commerce becomes more globalised, companies are exposed to an increasing amount of localised tax legislation and expected to report in more jurisdictions.

Not only that, but as multinational enterprises (MNEs) increasingly sell products across borders, this creates problems of its own.

“Any time the order starts in one jurisdiction and ends up in another jurisdiction, you’ve got this matrix of tax laws that you need to navigate,” says Peter. “The borders are becoming more invisible.”

Tax directors at MNEs are increasingly relying on technology to monitor tax legislation and ensure compliance in complex cross-border transactions.

However, companies continue to be exposed to risk by storing their data in external sources like the cloud. Edge computing brings companies’ enterprise resource planning (ERP) systems closer to external data sources, allowing for more control over data, improved response times, and a ‘failover’, should the primary system fail.

Read Vertex’s articles for ITR here.

You can find all ITR podcasts here.


Pete Olanday is the Director of Consulting for Vertex's Vertical Solutions, which includes Retail, Leasing, and Telecommunications. Pete is responsible for the integration of Vertex's Indirect Tax solutions in the retail space, specifically with Point-of-Sale (POS) systems and ecommerce platforms. He has been with Vertex for 10 years and has 24 years of system integration experience, 20 of which in the retail industry.

more across site & shared bottom lb ros

More from across our site

Stocche Forbes Advogados, Utumi Advogados and Lobo de Rizzo Advogados have reached Tier 2 as competition intensifies in the region’s largest tax market
Ben Webster’s arrival represents a significant expansion of Withers’ London tax litigation practice, as the private client firm eyes further international growth
The combination swiftly builds on RSM’s addition of a new Lithuanian firm to its international network, signalling a European build-out
Tax teams must look beyond pillar two’s headline rules as R&D incentives and the US side-by-side deal create new strategic choices for multinationals, says Marta Pankiv of Tricentis
As funds work becomes more complex, Proskauer is betting that embedded tax expertise can strengthen its wider offering
The recently founded AI platform stands out in a crowded marketplace thanks to a compelling vision and friends in the right places
Advisers expect consumption tax reform to stay on course, but debt pressures could push the government towards tougher enforcement and incentive reviews
The firm demonstrated its sweet spot of litigation with an international twist with the recent win for the Danish tax authority…but it’s not a tax case
The recently formed firm has taken a break from hiring EY talent to expand its transactional tax and tax technology capabilities
The AI platform, founded last year by two school friends, is partnering with challenger firms like Unity Advisory and A&M Tax to launch its own assault on the AI tax market
Gift this article