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Webinar: Sales model revolution – How to race ahead in China’s NEV market

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 The live webinar took place on February 24 - watch now

ITR and KPMG China hosted a webinar on February 24 at 9am (GMT) / 5pm (Beijing time) to discuss the growth opportunities in the new energy vehicle market.

Watch ITR's webinar on the new energy vehicle market in China

 In association with KPMG China, the live webinar took place on February 24 at 9am GMT / 5pm Beijing time. Amid the global pandemic and economic slowdown, the new energy vehicle (NEV) industry remains strong and shows promising growth opportunities. 

On April 23 2020, several Chinese government authorities including the Ministry of Finance, the Ministry of Science and Technology, the Ministry of Industrial and Information Technology, and the National Development and Reform Commission jointly issued Circular Cai Jian No. 86, which extends the subsidies made to NEVs to the end of 2022. New standards, business models and influential players are emerging in the NEV in China.

Emerging NEV players are disrupting automotive retail through a direct sales model. Balancing user experience and cost efficiency is key to cracking direct sales model. Traditional sector original equipment manufacturers (OEMs) will have to focus on cross-channel integration and align their innovations with the direct sales model. 

In the webinar, KPMG China introduced common NEV sales models and a number of tax issues and opportunities which come to light.

William Zhang



KPMG China

William Zhang is the lead tax partner of industrial markets, auto and the energy and natural resources industry of KPMG China.

William has been providing Chinese business, tax and regulatory advisory services for multinational companies since 1997. He was seconded to the international corporate tax group of KPMG's London office for one year, focusing on various international tax project for European companies.

William has assisted many multinational companies in making investments in China and gathered extensive experience in serving clients engaged in a wide spectrum of industries including auto and auto parts, chemistry, and electronics. 

Heather Huang



KPMG China

Heather Huang joined KPMG Shanghai in 2008 and started her career with KPMG as a tax specialist.

Heather has experience in investment consultation for foreign-invested companies in the PRC, including investment structure planning, tax due diligence review, company set-up /deregistration assistance, tax incentive application, general business consultation and tax compliance.

Heather has been rendering tax services to companies in a wide variety of industries, including the manufacturing, service and trading sectors. She has been providing tax advisory and compliance services, including design of holding structure, company establishment/relocation/liquidation, various tax filings, cross-border remittance, restructuring related tax advice, IPO tax advice, application for various tax beneficial treatments and ad-hoc tax advisory and implementation services for daily operation of companies. 

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