We finally have it. After months of internal argument, Price Waterhouse and Coopers & Lybrand have finally produced a name for the merged firm, PricewaterhouseCoopers. In the end it has come down to simple arithmetic, adding together the two old names. The result reflects the determination of both firms to preserve what are seen as strong brand names. The firm will be informally known as PwC.
June 30 1998