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EY’s ‘Project Everest’ could boost business but not the brand

Danish Mehboob
June 27, 2022
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Warsaw/Poland, April 8, 2018: View on EY (formerly Ernst&Young) logo on headquarters

EY’s plan to separate its auditing and consulting businesses might lessen scrutiny from global regulators, but the brand identity could suffer, say sources.

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Danish Mehboob
Senior Reporter ITR
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Danish reports on all matters of direct tax and BEPS. He covers a range of tax issues in these areas and what multinationals are doing to manage the tax burdens. Danish also specialises in tax technology and data management.
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