Starbucks, Amazon & Google

International Tax Review is part of Legal Benchmarking Limited, 1-2 Paris Garden, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Starbucks, Amazon & Google

Multinational corporations

Starbucks, Amazon & Google

While this entry does not comprise one, or even a group, of individuals, it does represent perhaps the biggest influence in international corporate tax in the past year.

The corporate tax affairs of these three US-based companies were initially placed under the spotlight by the UK government, which initiated a global and public debate about how large multinational companies organise their tax affairs - in particular those relating to their intangible assets - in terms of the profit they book in certain jurisdictions.

This strengthened support for the OECD project on base erosion and profit shifting (BEPS).

It is these three companies that have become synonymous with the public debate on tax avoidance over the past year, though Amazon and Google have been highlighted a number of times before for suspect tax arrangements, where certain jurisdictions do not feel they are getting their fair share of the companies’ profits, and the debate usually centres on the companies’ use of intangible assets.

The BEPS project and the OECD’s project on the transfer pricing aspects of intangibles will hopefully make the treatment of intangible assets easier for taxpayers and authorities to negotiate.

A recent development includes the EU’s move to amend corporate tax legislation across the bloc and introduce an anti-abuse clause, aimed to stop the kinds of structures used by companies such as Starbucks, Amazon and Google, which are seen as aggressive by shifting money away from countries where they book high profits.

The Global Tax 50 2013

« Previous

Parthasarathi Shome

View the complete list

Next »

Algirdas Semeta

more across site & shared bottom lb ros

More from across our site

Encompassing everything from international scandals to seismic political events, it’s a privilege to cover the intriguing world of tax
In his newly created role, current SSA commissioner Bisignano will oversee all day-to-day IRS operations; in other news, Ryan has made its second acquisition in two weeks
In the age of borderless commerce, money flows faster than regulation. While digital platforms cross oceans in milliseconds, tax authorities often lag. Indonesia has decided it can wait no longer
The tariffs are disrupting global supply chains and creating a lot of uncertainty, tax expert Miguel Medeiros told ITR’s European Transfer Pricing Forum
Corporate counsel should combine deep technical knowledge with strategic dynamism, says Agarwal, winner of ITR’s EMEA In-house Indirect Tax Leader of the Year award
Luxembourg’s reform agenda continues at pace in 2025, with targeted measures for start-ups and alternative investment funds
Veteran Elizabeth Arrendale will lead the new advisory practice, which will support clients with M&A tax structuring, post-deal integration, and more
MAP cases keep increasing, and cases closed aren’t keeping pace with the number started, the OECD’s Sriram Govind also told an ITR summit
Nobody likes paperwork or paying money, but the assertion that legal accreditation doesn’t offer value to firms and clients alike is false
Ryan hopes the buyout will help it expand into Asia and the Middle East; in other news, three German finance ministers have called for a suspension of pillar two
Gift this article