Gloria Guevara is a partner based in Perú and responsible of the Transfer Pricing practice in Deloitte Perú.
Gloria has over twenty years of experience with Deloitte, during which she has advised multinational companies and key local groups operating in diverse industries such as: mining, oil and gas, energy, manufacturing, pharmaceutical, consumer business and telecom, media and technology (TMT), among others.
Gloria has extensive experience advising her clients on strategic planning design and TP policies. She has actively participated in high level complex TP issues (valuation of intangibles, valuation of mining properties, and residual profit split application), as well as diverse audit defences regarding this field. She has also advised clients in the negotiation of advance pricing agreements (APA) with the National Tax Administration. Her experience includes advising strategic clients from mining, telecom and media industries on audit defence, TP and fiscal planning for shared service centres and intangible valuation for high level complex operations related to business restructuring for clients in the consumer business, mining, and TMT industries.
Gloria has recently been recognised as Transfer Pricing Practice Leader of the Year 2022 in Latin America by ITR and has also been named as one of the Leading Transfer Pricing Advisors globally by Euromoney (World Transfer pricing). She has also been recognised for several years by the Leaders League magazine as one of the best specialists in the practice of Peru and by the ITR in the Women in Tax Leaders Guide.