How to avoid comparing the incomparable

June 28 2011

K Swaminathan of Lakshmi Kumaran & Sridharan asks the question, through the use of a case study, of what if an Indian company expanding its operations outside India wishes to license its trademark for no fee while at the same time analysing the associated risks and benefits.

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Feature India Quarterly August-October 2011 (May 2011)

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